Great visual branding looks fluid, with all its elements connecting in a way that makes sense. We’re talking about a consistent theme that flows through your business aesthetic.
Many business owners make the mistake of going it alone and ignoring years of design expertise when it comes to creating their visual brand. Often, the result is a mismatch of confusing visuals that don’t deliver a clear message to their intended audience.
When you get it right, visual branding can deliver the right message to your clients. As a result, businesses see excellent returns on their investment when they employ professional designers to take their branding to the next level.
Now, let’s run through the concept of visual branding and how to represent your brand with professionalism and class.
What Is Your Brand Identity?
Your brand identity defines the appearance and feel of your company. It’s the names, phrases, designs, symbols, or any other elements that distinguish your business from different vendors.
A brand is more than just the aesthetic components that reflect your company, though. It’s also the impression people have of your company, and it helps to develop your reputation.
Branding can embrace things such as:
- Marketing materials
- Goods and services
- Employee perceptions
- Physical aspects of a business
Although, the most decisive element of your branding should be the visual component.
What Makes Your Brand’s Visual Identity?
The visible elements connected with your company make up your visual identity. These are the aspects that influence how consumers and clients perceive your brand.
These are some of the elements:
- Composition style
- Colors
- Typography
- Image styles
- Logo
These elements make up your visual brand identity, but they’re made up of more than just physical characteristics. The graphics convey a more powerful message and concept. They set the tone for the rest of your brand.
Curb Appeal
We should also say, though, that many businesses overlook the physical aesthetics of their business. Curb appeal is crucial for companies that receive footfall or have many people driving by.
For instance, you may have a beautiful online presence, but the gates in front of your business could look shabby, old, and don’t match your brand at all. In this case, investing in more commercial gates with the right look and colors will help align your brand’s image.
Discover Your Brand Identity
A few steps can help you figure out a brand identity that speaks to you and your clients. Authenticity is key, and so you need to be honest with yourself with this process.
You need to identify your brand’s mission and goals to get an accurate understanding of your brand’s overall and visual identity.
Here are some questions to ask yourself:
- Who is my intended audience?
- What is my company’s mission?
- What do I want my brand’s personality to be?
- How can I create emotional appeal?
Once you’ve thought about these questions and answered them with confidence, you can then move on to building your branding strategies.
Cover All Aspects of Visual Branding
When people hear “visual branding,” many think of logos, color schemes, and websites. But if you want your business to be entirely cohesive, make sure that the physical parts of your business fall in line with your brand image.
So good luck with your branding, and please check out our blog for other helpful business-enhancing tips!